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  • Can Tiger offer value while avoiding the stigma of ‘cheap’ brands?
  • Can Tiger offer value while avoiding the stigma of ‘cheap’ brands?
    Lena Vasiljeva, Creative Commons (2012) ©
CASE STUDY

Tiger: the posh pound shop taking over the British high street

Tiger, a Danish discount retailer with a difference, is winning over British shoppers with its irresistible formula of stylish, fun and cheap products. How has it managed to earn a reputation as the UK high street's most intriguing new ‘posh pound shop’?