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  • More and more brands are getting involved in social and political issues
  • More and more brands are getting involved in social and political issues
    Miss Anzabella (2014) ©
CASE STUDY

GAYTMs: cashing out and proud

In December 2013, the law allowing gay marriage was overturned in Australia – spurring outrage, as two thirds of people support same-sex unions. At Sydney's Mardi Gras, ANZ turned its cashpoints into glitzy GAYTMs, sending a bold statement: accept our cash, accept our values.