Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Brazilian beauty ideals embrace a range of body types
  • Brazilian beauty ideals embrace a range of body types
    Francisco Osorio, Creative Commons (2013) ©
REPORT

A Brazilian beauty ideal for every class

In Brazil's diverse society, there’s no single definition of beauty that applies to everyone. Its different social classes have created a variety of ideals and beauty icons. But how do Brazilian women decide what ideals to aim for, and how are they trying to achieve them?

Location Brazil

Scope
Brazilian waxing, Brazilian blow dry and Brazilian bottoms. These expressions have been mentioned by women's magazines all around the world as new beauty ideals to be pursued. The warm climate and the easy-going culture that encourages wearing bikinis and short shorts all year long has led Brazil to define unique beauty standards of its own.

But in such a diverse society as Brazil, there’s not simply a single definition of beauty that applies to everyone. Beauty standards vary as much as the country's social layers, which each have their own sex symbols and beauty icons – and as ...

Canvas8

Related

  • Article image Blocos: cultural commentary at Carnival

    Carnival is the most important festival in Brazil, where it's eagerly awaited all year long. During 2014's festivities, pop culture and current events rose to the fore, reflecting the reality of Brazil’s post-economic boom and the social unrest spreading across the country.

  • Article image Taking it slow: Brazil’s thirst for relaxation drinks

    As pressure mounts for young Brazilian professionals, can ‘slow drinks’ – the antithesis of Red Bull – really relieve the stress? And what can their sudden popularity reveal about the broader attitudes towards work, play and daily life?

  • Article image Rolling with Brazil's rolezinhos

    Are the young Brazilians taking part in social phenomenon rolezinhos just trouble-making delinquents? We sent digital anthropologist Luana Kaderabek to explore this new social class.

  • Article image Natura: bottling Brazilian culture

    Natura, Brazil's top cosmetics manufacturer, has revolutionised the health and beauty sector with an innovative approach that combines environmental awareness with 'togetherness'.