As having a strong work ethic is increasingly valued and respected, being hard-working no longer means you’re a geek. On the contrary, it's becoming a preferable lifestyle choice.

We discuss attitudes to religion and spirituality with Gen Y and ask them: what's the meaning of life?

As people become disenchanted with traditional institutions, brands from T-Mobile to Urban Compass are showing their 'human' side. Catering to the new mindset is The Sunday Assembly, a growing network of “radically inclusive” secular congregations.

A recent US study suggested that devout individuals are less swayed by consumer culture as they are sufficiently fulfilled by their faith. We evaluate the tensions – and opportunities – at the intersection of branding and religion.

Yoga has a long religious history in India, but modern Indians are taking cues from the West and replacing spirituality with weight-loss and Instagram selfies. This once 'uncool' practice is fast becoming big business - but some fear the 'real' yoga is being left behind.

People want their minds blown, and in the search for secular spirituality, they want to feel ‘part of something’, too. Boutique cycling studio SoulCycle provides a replenishing fitness experience that will empower your body, mind and spirit.

The needs of Muslim beauty consumers, particularly in western cultures, remain relatively unexplored. This article explores the changing relationship between the Muslim faith, Halal lifestyles, and the beauty industry.

Yoga apparel brand lululemon has achieved record sales by employing a combination of scarcity marketing, fanatical sales teams and self-help teachings to create a cult-like following.