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  • The UAE is home to some of the world’s most luxurious malls
  • The UAE is home to some of the world’s most luxurious malls
    Stephan Geyer, Creative Commons (2009) ©
REPORT

The UAE's citizens of luxury

The UAE has a highly diverse population across its seven Emirates, but there's still a strong sense of pride in a shared national identity. To appeal to its well-travelled citizens, brands are proving their commitment with tailored products, events and social engagement.

Location United Arab Emirates

Scope
From the skyscrapers of Dubai to the projected Guggenheim and Louvre museum complex of Abu Dhabi, the United Arab Emirates has for at least a decade been seen as a source of oil wealth and a country of ambition. But far from simply being a cash cow for luxury companies, this federation of seven smaller emirates on the Persian Gulf and the Gulf of Oman, bordered by Oman and Saudi Arabia, has an ethnically and demographically complex population that is increasingly sophisticated and diverse in its tastes. In spite of its diversity, however, a strong sense of pride in ...

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