Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • High-end hotels all over the world are adapting to Chinese tastes
  • High-end hotels all over the world are adapting to Chinese tastes
    Red Luxury (2011) ©
REPORT

China’s new tourists seek ultimate luxury

Chinese tourists are expected to make over 200 million trips by 2020; three times more than tourists from the US. But how are Chinese tastes affecting the world’s most expensive hotel rooms? What can hotels do to make these tourists feel welcome on their first trips abroad?

Location Central - East Asia / Western Asia

Scope
Luxury hospitality is changing, and fast. Chinese tourists are expected to make 130 million overseas trips by 2015, and over 200 million by 2020; three times more than tourists from the US. [1] But who is catering to them?

Until now, the world’s best known luxury hotel chains – from Waldorf Astoria to Four Seasons to Intercontinental – have reflected the imperialism of late twentieth century America. But as new tourists enter the market, this is all set to change. A raft of new brands from Marriott’s Edition to Philippe Starck’s Yoo are redefining the ...

Canvas8

Related