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  • For younger people in particular, the lines between public and private spaces are blurring
  • For younger people in particular, the lines between public and private spaces are blurring
    Ziferblat (2014) ©
CASE STUDY

Ziferblat: selling minutes, not mochas

Cafés are the perfect blend of home and work, but there's often pressure to buy more coffee or get out. Enter Russian 'anti-café' Ziferblat, where it's impossible to outstay your welcome.

Location Eastern Europe / Northern Europe

Scope
Many will be familiar with the silent stand-off that occurs with coffee shop staff who are attempting to pry you out of your ‘work-zone’ and back onto the street to lure in other customers who will buy more than one drink every three hours. Whether it's because you need a break from the office, you don't have an office, or you just want some downtime where caffeine is on hand should you need it, the café has become a universal hang-out space.

Yet while public spaces like these provide the perfect grey area between home and work, the ...

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