Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

Gen Y (born 1982-1996)

Eastern Europe

Russian Federation

United Kingdom

Home and Relationships

Travel and Leisure

Coffee and soft drinks

'Rubles for minutes, not mochas, at a Russian café chain', NPR

'Slow time: Russia’s anti-cafe concept comes to London', The Calvert Journal

'Pretty in scarlet', Semionaut

'Starbucks and other coffee shops want to stop people from camping out all day', Business Insider

'The great, good place: cafés, coffee shops, book stores, bars, hair salons and other hangouts at the heart of a community', Ray Oldenburg

'The rise of the young non-drinkers', BBC

'Anti-cafés develop as outlets for youth', The Moscow Times

'In China, Starbucks doesn’t sell coffee to make its millions. It rents couches', Quartz

'Russian anti-café sells time instead of coffee', Big Think

'‘Meaningful’ brands also the most profitable', Hotel News Now

'If money doesn't make you happy, consider time', Social Science Research Network

'Time is more than money in new Moscow anti-café', The Voice of Russia

'If money doesn't make you happy, consider time', Stanford Graduate School of Business

Cafés provide the perfect grey area between home and work, but the ongoing pressure to buy more coffee or get out can be distracting and uncomfortable. Enter Russian 'anti-café' Ziferblat, where it's impossible to outstay your welcome.

Ziferblat: selling minutes, not mochas