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  • Traditionally 'macho' industries are reaching out to women, but how?
  • Traditionally 'macho' industries are reaching out to women, but how?
    Grant Robertson, Creative Commons (2009) ©
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Banks, beers & BMW: unlocking the female opportunity

Companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how they can broaden their appeal to both women and men.

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