Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Traditionally 'macho' industries are reaching out to women, but how?
  • Traditionally 'macho' industries are reaching out to women, but how?
    Grant Robertson, Creative Commons (2009) ©
REPORT

Banks, beers & BMW: unlocking the female opportunity

Companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how they can broaden their appeal to both women and men.