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  • Tesco's acquisition of the Giraffe restaurant chain will complement its in-store food offering
  • Tesco's acquisition of the Giraffe restaurant chain will complement its in-store food offering
    Giraffe Time (2011) ©
REPORT

Augmented retail: how supermarkets are evolving the shop floor

As more shoppers move online, real-world stores like Tesco are filling their extra floor space with services to complement their existing offerings and enhance their core business.