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  • Hue applies psychology to lighting, tapping into a growing interest in holistic wellness
  • Hue applies psychology to lighting, tapping into a growing interest in holistic wellness
    Philips Communications, All Rights Reserved (2012) ©
CASE STUDY

Philips Hue: the birth of Digital DIY

The first connected light bulb allows users to personalise the colour, mood and brightness of their home from their smartphone. The home is undergoing a digital redecoration.

Location Global

Scope
As more and more non-digital products are becoming connected, exciting new possibilities are emerging in the home, as it finally begins to flesh out its own operating system complete with smart devices. This technological shift will redefine how people relate to their home as a space, both allowing greater scope for personalisation, more immersive entertainment and a greater sense of control, both at home, and remotely.

As our homes undergo a digital redecoration, Philips offer the first web-enabled light bulb, letting people instantly adapt the colour, mood and brightness of their homes with the swipe of their smartphone. ...

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