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  • China is currently the world's largest automobile market
    aldask, Creative commons (2012) ©
REPORT

Aspiring connoisseurs: the evolution of the Chinese luxury consumer

Chinese consumers are buying up luxury goods both domestically and abroad at an unprecedented rate. But the question remains – why do they buy?

Location China

Scope
The winds of the global luxury market are blowing east, with Chinese consumers buying up luxury goods both domestically and abroad at an unprecedented rate. China is currently the world’s second-largest luxury goods market, and there seems to be no limit to the growth in Chinese consumers’ luxury purchases. But the question remains – why do they buy?

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