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  • KidzBop gives children an additional platform to annoy their parents
    KidzBop (2012) ©
CASE STUDY

Kidz Bop: entertaining Gen Z

US music brand Kidz Bop has teamed up with SiriusXM to launch a radio show that is made “by kids, for kids.”

Location United States

Scope
Today's children are arguably more media-savvy than their parents, and are demanding products that reflect this. In light of this, US music brand Kidz Bop has teamed up with SiriusXM to launch a radio show that is made “by kids, for kids.”

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