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  • Luna Park encourages users to rate their experience of certain rides
    Luna Park (2011) ©
CASE STUDY

The Luna Park experience

Luna Park Sydney has launched a campaign which allows visitors to automatically update their Facebook statuses with a swipe of their entry wristbands.

Location Australia--Sydney

Scope
In July 2011 Luna Park Sydney launched My Experience, a blended reality campaign that allows visitors to automatically update their Facebook statuses and compete for 'daredevil points' with a swipe of their entry wristbands. This is a version of the amusement park experience which, unlike Disney's, is driven by social currency rather than utility.

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