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  • ikeas-share-space
  • Filling the catalogue with real homes
    Creative Commons, Urbaneaprs (2011) ©
CASE STUDY

IKEA Share Space

On IKEA Share Space, customers post pictures of living spaces decorated with IKEA products, and exchange DIY tips for social kudos.

Location United States

Scope

IKEA Share Space is a community photo-sharing website where consumers can post pictures of living spaces decorated with IKEA products, and exchange decorating tips for social kudos. The website is an active example of using customers as a promotional channel – but they should've let other brands in too.
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