Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • upmarket upcycling
  • Up(market)cycling
    Hermes (2011) ©
CASE STUDY

Petit H: upmarket upcycling

Petit H might be the first example of a sustainable spinoff from a luxury brand. Furthermore, it doesn’t compromise the hard-won Hermes identity.

Location France

Scope
Petit H might be the first example of a sustainable spinoff from a luxury brand, a line of quirky upcycled accessories and objets d’art made from scraps found on the cutting room floor of the Hermès workshop. From leather strips to broken mugs, the unwanted materials are lovingly gathered up and taken to the Petit H atelier, an upmarket Fab Lab where a team of artists cobble together a new – and entirely unique – vision for sale to discerning customers. The fact that the artists are involved entirely at the brand’s discretion, and each piece is ...

Canvas8