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  • primark, bremen
  • Bremen's new Primark
    John Ryan (2009) ©
CASE STUDY

Primark Bremen

John Ryan visits the Waterfront in Bremen, where a gleaming, orderly new Primark threatens to dwarf the jumbled displays at local discount retailers.

Location Germany

Scope
There was a time when discounting in the fashion world meant two things: cheap clothing offered in cheap-looking stores. The arrival of Primark’s swish outlet at the Marble Arch end of Oxford Street put paid to that in the UK and New Look is now rolling out the format after the success of its space-age outlet in Liverpool. But to really see low-cost fashion retailing, it is necessary to make a trip across the North Sea to the spiritual home of discounting: Germany.

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