Popsci
Ugly labels increase sales of imperfect produce
Canvas8 works at the intersection of commercial understanding, behavioural sciences and popular culture. By unearthing the insights behind ads, the science that underpins cultural phenomena and the tangible application of science-based theories, we can keep tabs on changes in all three areas, in order to better understand and track human behaviour.
Popsci
Ugly labels increase sales of imperfect produce
Update
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