Gen Zers have entered the luxury market and show a keen interest in the value of high-quality, exclusive brands. But this generation’s demands are beyond the traditional paradigms of luxury. So, how are designer brands evolving to win the attention and loyalty of the new luxury shoppers?

Luxury fashion is having a new moment, featuring muted silhouettes and discreet labeling. Rooted in the yearning that Gen Zers and Yers have for simpler times, this shift is enabling a greener way to consume luxury. So, in this changing market, how can brands stay ahead of the curve?

Declining sales among major luxury designers are indicating the end of a global luxury bubble, as money worries are causing shoppers to nix aspirational purchases. As recessionary spending practices come for 'inflation-proof' industries, luxury brands are learning how they must meet consumers.

SSENSE has grown into one of the biggest names in fashion retail and a favoured destination for Gen Y and Z designer label enthusiasts. As young consumers enter the world of luxury shopping, how does the brand’s cultural appeal align with their shopping needs and desires?