Gorpcore has been a favourite aesthetic among many fashion buyers, but the 'quiet luxury' movement is ushering in a challenge to the logo-heavy, outdoorsy style donned by city dwellers. As people reject overt displays of wealth amid a cost of living crisis, understated fashion is becoming popular.

Luxury fashion is having a new moment, featuring muted silhouettes and discreet labeling. Rooted in the yearning that Gen Zers and Yers have for simpler times, this shift is enabling a greener way to consume luxury. So, in this changing market, how can brands stay ahead of the curve?

How is the climate crisis impacting high-end stock? Will the 2024 Olympics prove monumental for the luxury sector? What innovations will shape the future of prestige? In this part of the 2024 Expert Outlook, we speak to three experts about how contemporary consumers are reimagining luxury.

Interest in ‘loud luxury’ is growing as some consumers do away with the understated and usher in maximalist aesthetics and garish pieces. With money still tight, the shift speaks to consumer desires to showcase the value and worth of their items, many of which can be sizable investments.