AR apps often have a ‘wow factor’ that can keep users entertained for hours – but this excitement is often short-lived and doesn't lead to action. Canvas8 spoke to marketing professor Dr. Chris Hinsch to learn how a nostalgic touch can inspire people to act upon their experiences with this tech.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

Chanel has launched an experiential retail experience in Paris, exploring the brand's heritage and luxury status. The exhibition facilitates sensorial experiences that help to cement and legitimise the brand's position as luxurious, especially important during the cost of living crisis.

Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.