Young beauty buyers are increasingly embracing tech across physical and digital spaces, using a blend of tools and apps to discover new products. This is providing brands with an array of opportunities to engage with potential shoppers – but how can they turn playful moments into sales?

With people looking for elevated brick-and-mortar store experiences, many are choosing to shop with brands that inject fun into IRL retail. Westfield is turning its shopping centres into entertainment destinations, attracting shoppers looking for fulfilling and interactive retail experiences.

Americans are dining out in greater numbers, despite persistent worries over rising inflation. As concerns about money clash with the desire for revenge spending, people aren’t looking for value on the bottom line of a check, but in the experience of going out for a meal.

Expected to open in 2024, sports brand ANTA has announced the world’s first FILA branded hotel – FILA HOUSE Shanghai. With luxury brands expected to deliver beyond their physical products, the amalgamation of athleisure and lifestyle is likely to resonate with young status seekers in China.