As Americans’ dependence on bottled water continues, more people are questioning the conditions that fuel sales and the environmental implications of so much single-use plastic. If water flows at the turn of a handle in most homes in the US, why is bottled H2O so widely consumed?

Many people would be distressed by the thought of making it through the afternoon without a caffeine hit, but with health concerns high, there are also rising desires to curb the habit and cut back on sugar. A wave of caffeinated waters claims to offer a simple shortcut to a healthier option.

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

Lockdowns led many people to use food as a route to new experiences during the pandemic. But amid growing demand for fresher, more convenient, and sustainable products, brands face a challenge in delivering innovation beyond gimmicks. So, how can they keep Britons experimenting in the kitchen?