As Americans’ dependence on bottled water continues, more people are questioning the conditions that fuel sales and the environmental implications of so much single-use plastic. If water flows at the turn of a handle in most homes in the US, why is bottled H2O so widely consumed?
Entering the beauty space is Plus which sells body wash in dissolvable sachets that disappear with water. With the environmental effects of water waste garnering more attention among consumers, the brand has created a unique solution to a global problem.
In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?
The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?
Pop has gone from being a must-have health tonic to a drink with deadly potential. But the rise of healthy soda brands such as Culture Pop may serve to refresh its image. Health drivers in the market are heralding a new wave of sodas that promise benefits beyond a sugar high.