Analysis

Maksymilian Fus-Mickiewicz is a strategist who creates powerful, game-changing ideas that challenge the status quo and shape the agenda that other brands follow. Using their expertise in trend forecasting, they discover cultural tensions that help brands like Mercedes-AMG, Rolls-Royce, and Spotify achieve ambitious goals and push culture forward. The Sunday Times, Vogue, and The Guardian have interviewed them as an expert in their field, while their collective TREMORS was featured on DAZED, Canvas8, and FACT magazine as ‘the nightclub of the future’.

Dr Michelle Drouin has a BA from Cornell University and a PhD from the University of Oxford. She is a psychology professor, forensic consultant, expert witness and internationally-recognised researcher and speaker on issues related to technology, relationships, couples and sexuality, including issues related to addiction and partner violence. Dr Drouin’s research has attracted international attention, and she regularly does interviews for television, radio, newspapers and magazines.

Mayra Ruiz-McPherson has an MA, MFA and PhD(c) and is the founder of The CyberPsych Institute (CPI), a mission-driven initiative advocating for people-first approaches to technology. With 30 years in application development and user experience, Ruiz-McPherson brings systems design and steep, industrial perspectives to the evolving intersections of psychology, technology and digital life. Her growing commitment to cyberpsychology emerged from a mounting concern over how AI technologies are shaping not just our behaviours, but our cognition, relationships and societal values.