Luxury brands are reviving iconic motifs – from the return of Dior’s classic logo to the resurgence of McQueen’s skull scarf – these past brand symbols are making new appearances. More than nostalgia, the heritage motif revival signals a sense of pride and belonging among fans of luxury fashion.
Analysis
Amelia Abraham
In over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere, from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.
Bryony Stone
Previously acting content director at Net-A-Porter and editorial director at Matches Fashion, Bryony Stone now works as Commercial Editorial Director at DAZED. She has previously worked with brands such as Converse, Burberry, Asics, Moncler and Maison Margiela. As a writer, Bryony has contributed to Pop Magazine, Wonderland and many other fashion titles.
Max Cocking
Max Cocking is the creative strategy director at Dream Lab Studio, an entertainment-first creative agency and strategic consultancy where he helps brands connect to people through social-first storytelling. He was previously a commissioning editor at Canvas8.
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