What do Gen Zers want from women’s magazines?
10 Jun 2024
What do Gen Zers want from women’s magazines?

The magazine industry has gone through many transformations, from Gen Yers flicking through photoshopped fashion spreads to the digitisation of these publications and a greater awareness of self-love and body positivity. With print readership on the decline, what do Gen Zers want from women’s mags?

Serena Smith

Serena Smith is deputy editor at Dazed Digital and a freelance writer for publications including The i, The Guardian, and Prospect. She regularly writes about culture, lifestyle, and politics, and is currently based in London.

Navi Ahluwalia

Navi Ahluwalia is the UK editor of Hypebae, the sister publication to Hypebeast. She covers fashion, footwear, and culture, alongside sustainability and industry news, with a focus on inclusivity and representation within the industry.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.