How American Boomers are choosing their cellphone plans
REPORT
30 May 2024
How American Boomers are choosing their cellphone plans

Boomers are an attractive demographic for telco brands with almost one in four Americans set to be over 65 by 2050. But how should telco brands adjust their plans to suit the evolving lifestyles and the need for connectivity of older people, as well as the features they require?

Jeff Moore

Jeff Moore is the principal of Wave7 Research, a wireless research firm. Moore has 25 years of telecom industry experience, including 13 years of competitive intelligence work for Sprint.

Abbie Richie

Abbie Richie is the tech guru and director of communications at The Smarter Service, a leading provider of tech concierge services for older adults. She founded Senior Savvy, a company providing one-to-one tech support for seniors, in 2018. It was then acquired by The Smarter Service in 2024.

Paul Hammond

Paul Hammond is the co-founder of Iamfine, a daily welfare call service for those who live alone and wish to age in place. The company has made more than 3 million wellness calls through the service.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.