Does Gen Z in Australia still care about in-store shopping?
9 May 2024
Does Gen Z in Australia still care about in-store shopping?

Gen Z's attitudes towards physical retail shopping in Australia emphasise the appeal of tactile experiences and the allure of unique in-store events. How can brands effectively capture their attention throughout the customer journey as these shoppers exercise agency in purchasing decisions?

Robert Crawford

Robert Crawford is a professor of advertising in the School of Media and Communication at the Royal Melbourne Institute of Technology (RMIT) University. His research focuses on the growth and development of the advertising, marketing, and public relations industries nationally and internationally.

Ivan Ho

Ivan Ho is an associate lecturer of marketing at Macquarie University. His research interests focus on interactions between customers and service providers and how customers respond to retail and service innovations.

Kara Ortiga

Kara Ortiga is a PhD candidate at Macquarie University in Sydney. Her research focuses on new media audiences and their relationships with technology, politics, and information. Before jumping into academia, she was a journalist in the Philippines, covering culture and the arts. Her work has been published in Esquire, VICE, and CNN Philippines, among a few.