Scott Rick is an associate professor of marketing at the University of Michigan Ross School of Business. His research focuses on understanding the emotional causes and consequences of consumer financial decision-making, aiming to understand when and why consumers behave differently than they should behave to develop marketing and policy interventions accordingly.

Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.