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Consumer financial decision-making
Consumer behaviour
Judgement and decision-making
Behavioural science
Behavioural economics
Money
Shopping
Luxury
Fashion and Style
Travel and Leisure
United States
LocationAnn Arbor, United States
Macro ExpertScott Rick
Marketing professor with expertise in studying the financial decision-making of consumers
Scott Rick is an associate professor of marketing at the University of Michigan Ross School of Business. His research focuses on understanding the emotional causes and consequences of consumer financial decision-making, aiming to understand when and why consumers behave differently than they should behave to develop marketing and policy interventions accordingly.Recent workAmerican Psychological Association podcast
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