How do American Gen Zers feel about Black History Month?
1 Feb 2024
How do American Gen Zers feel about Black History Month?

For Gen Zers, Black History Month can be a period marked by constant skepticism. Equipped with ample knowledge about corporate virtue-signaling, they’re wary of any statement of support for Black causes and communities. So, how can brands ensure they’re seen as authentically engaged allies?

Caitlyn Kumi

Caitlyn Kumi is a marketer, founder, and content creator. As a Marketing and Advertising Top Voice on LinkedIn, she has received media features in Forbes, Business Insider, Good Morning America, and BuzzFeed.

Jahleane Dolne

Jahleane Dolne is a speaker, coach, creator, Gen Z expert, and the founder of The Postgrad Playbook™, a brand focused on helping professionals, creatives, and founders take up space in their chosen careers. Since 2020, she's cultivated a community of Gen Z professionals through her personal growth- and career-focused content. Jahleane's work and content have led to her speaking to national groups and educational institutions as well as having appearances in media publications like Afrotech, LinkedIn News, xoNecole, and The New York Times.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.