How social media became an engine for change
30 Jan 2024
How social media became an engine for change

From fuelling global protests in the wake of George Floyd’s death to driving boycotts against ‘woke’ brands, the impact of social media on grassroots movements has become impossible to ignore. Why are these channels so valued by activists? And how can brands navigate through contentious issues?

Ana @neoliberalhell

Ana runs @neoliberalhell, a political and cultural satire meme page on Instagram. She is also the co-founder of Anti-Zuck, a collective of people protesting against Meta’s moderation system, and the neoliberalhell podcast, which interviews journalists like Common Front to dissect current affairs.

Jacquelien van Stekelenburg

Jacquelien van Stekelenburg is a professor of social change and conflict at Vrije Universiteit Amsterdam. She has been working at the university’s Department of Sociology since 2006 and co-chairs the Institute of Societal Research's Polarization Lab. Her research interests are mainly in the area of protest participation and societal polarisation.

Cici Peng

Cici Peng is a freelance culture writer and film programmer based in London. She has contributed to ELLE, The FACE, gal-dem, and Harper’s Bazaar, among other publications.