The Indian gaming industry is growing exponentially, helped by smoother digital payments, the availability of cheap data and smartphones, a huge youth population, and a rising tide of women players. So how can brands appease gamers seeking deeper experiences to connect and socialise?

With an enthusiastic gaming community, India is a key market for game and esports companies. After receiving approval to operate following a three-month audit, the game BGMI is shaking up the esports scene in India as it rekindles excitement in its 30 million active monthly users.

Though India is becoming a powerful gaming hub in the Asia-Pacific region, there’s still much left to be desired when it comes to local Indian stories in games. Raji: An Ancient Epic responds with a love letter to India’s rich culture, developed for PC, console, and recently, mobile through Netflix Games.

Gaming has grown exponentially across Asia, ushering in a wave of pro players. For the first time, the 19th Asian Games recognises esports as a medalled competition, exciting all kinds of gamers across the globe as the tournament reshapes the future of sports entertainment.