The Indian gaming industry is growing exponentially, helped by smoother digital payments, the availability of cheap data and smartphones, a huge youth population, and a rising tide of women players. So how can brands appease gamers seeking deeper experiences to connect and socialise?
Justin Shriram Keeling is the founding general partner of Lumikai Fund, a gaming and interactive entertainment venture fund.
Vickram Bedi is the senior director of personal systems at HP India.
Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of Fortune India. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.