Genelle Levy is a writer and journalist who covers art, culture, and social issues. Her work has appeared in USA Today, Global News, and The Canadian Media Guild.

People expect brands to rise to society’s challenges

Shared Values

People are embracing diverse forms of all-encompassing wellness 

Being+

People expect care and emotional intelligence from brands

Everyday Empathy

Stephen Hinshaw is a psychologist at UC Berkeley who specializes in developmental psychopathology and combating stigma surrounding mental illness. He has authored more than 325 scientific articles and chapters as well as 14 books surrounding girls’ mental health. He is the author of 

The Triple Bind: Saving Our Teenage Girls From Today’s Pressures and Conflicting Expectations.

Ryan Sultan is an assistant professor of clinical psychiatry at Columbia University. He specializes in ADHD and psychopharmacology in youth. Currently, he is investigating cannabis and substance use in teens. Sultan is also the director of Integrative Psych where he provides psychiatric care to adults, youth, and families.

Gen Z (born 1997-2010)

Gen Alpha (born 2011-present)

United States

Health and Fitness

Mental health

Education Week

Centers for Disease Control and Prevention

JAMA Network Open

Child and Adolescent Psychiatry and Mental Health

Interview with Stephen Hinshaw conducted by the author

Mental Health America

The 19th

The Wall Street Journal

International Journal of Environmental Research and Public Health

BMC Women's Health

Dartmouth Undergraduate Journal of Science

Current Directions in Psychological Science

Journal of Clinical Child & Adolescent Psychology

Interview with Ryan Sultan conducted by the author

Brain, Behavior, and Immunity

Developmental Cognitive Neuroscience

British Journal of Psychology

Big Village

Teenage girls face myriad challenges as they attempt to navigate modern societal pressures, body image concerns, academic stress, and the ever-evolving digital landscape. How can brands help them develop support networks? And what will enable these girls to feel authentically empowered?