Habiba Katsha is a freelance journalist, writing stories around race, gender, and internet culture. She’s written for HuffPost UK, Refinery29, 

People are looking for belonging in exclusivity 

Insider Status

People expect products and services that feel made for them

Personal Worlds

Bianca Buchanan is a tooth gem artist and dental hygienist from New York City.

Harley Jennifer O’Connor is a tooth gem artist from Ireland.

Jeannelle Brew is a marketing associate from London.

United States

United Kingdom

Beauty

Fashion and Style

ExpressDentist

The Evening Standard

Science Direct

The University Of Utah

Interview with Jeannelle Brew conducted by author

Interview with Jennifer O’Connor conducted by author

Hypebeast

Yahoo

Top Fashion Trends

Hello Magazine

Allure

​​Dental Nursing

Dentistry

BBC News

Interview with Bianca Buchanan conducted by author

Gen Z Planet

Offbeat

Glossy

Tooth gems and oral aesthetics are taking over the beauty world with the resurgence of Y2K beauty and fashion. The trend has been popularised by social media with apps like TikTok and Pinterest posting tutorials, designs and different patterns of tooth gems. How can brands tap into this resurgence?

Cultivate

Living Well

Values and Identity

What’s behind the Y2K resurgence of tooth gems?