The UK festival landscape has shifted as attendees increasingly demand holistic, values-led experiences. From introducing expansive wellness areas and supporting charitable initiatives to platforming talks with cultural and industry experts, these events are catering to a new age of festival-goer.
John Rostrom is the CEO of the Association for Independent Festivals.
Amanda Eastwood is the programmer of The Orchard wellness area at Houghton Festival, based in Norfolk.
Jumi Akinfenwa is a freelance journalist specialising in music and culture. Her work has been featured in The Guardian, VICE and gal-dem amongst others and in 2020, she was listed as one of MHP’s 30 to Watch and PITCH Magazine's Superpeople.