Jake Sweltz is a Brooklyn-based writer and culture critic with a background in TV/film production. He studied anthropology at NYU and is an avid devotee of classic Hollywood cinema.

People are embracing diverse forms of all-encompassing wellness 

Being+

People are mining the past for stable comfort 

Ultra Cosy 

People are plugging into an outsourced lifestyle

Life on Autopilot

Dani Marie is a consumer tech content creator and social media personality with extensive experience reviewing digital and smart tech products.

Alex Capecelatro is the co-founder and CEO of Josh.ai, a Denver-based artificial intelligence company specializing in voice-controlled home automation systems.

Boomers (born 1947-1966)

United States

Technology

Apps and software

Personal tech

Luxury

Oberlo

SWNS

Forbes

Upworthy

Interview with Dani Marie conducted by the author

Statista

Interview with Alex Capecelatro conducted by the author

AARP

Golfshire Homes

Business Wire

Security Info Watch

Fast Company

Cyber

The Print

Investors

Marketing Charts

Hubspot

An aging wave of Boomers is adopting the use of smart home devices at a faster rate than Gen Yers, but also remain highly protective of their personal data. How can brands balance Boomers’ interest in new consumer technology with their concerns about its security risks?

Cultivate

Life Efficiency

Being Informed

How do US Boomers feel about smart home technology?