Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of 

. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.

People are operating with a heightened perception of value

Critical Spenders

People are looking for a visceral reprieve from the permacrisis

Essential Escapism

People are mining the past for stable comfort 

Ultra Cosy 

Experience Hunters

Gopi is the founder of the travel company The Blue Yonder. He is also a founding board member of the Asian Ecotourism Network.

Pallavi Agarwal is the founder and CEO of the youth hostel company goSTOPS.

Gen Z (born 1997-2010)

India

Hotels and holidays

Sustainability

Interview with Gopinath Parayil conducted by the author

YouGov

Interview with Pallavi Agarwal conducted by the author

Business Insider India

ETHospitalityWorld

Vogue India

ETTravelworld

Hindustan Times

The Hindu Business Line

Livemint

Mintel

Travel Daily Media

The Hindu

Yahoo Finance

Gen Zers in India are exploring budget-friendly experiential tourism and seeking meaningful interactions in the places they go to. Travel companies that can forge partnerships with local communities to provide unique experiences in a budget-friendly manner could thrive in this demographic.