How longing for connection is driving interest in sports
REPORT
17 Aug 2023
How longing for connection is driving interest in sports

In a tech-driven world where VR and AI are proliferating, a counter-current is emerging in the UK – a longing for genuine human interactions. The prevalence of digital connection has led to a surge in nostalgia, prompting a revival of physical group sports and recreational activities.

Jenk Oz

Jenk Oz is a 17-year-old social entrepreneur, public speaker, activist, consultant, and presenter. He's also the founder and CEO of Thred Media, a social enterprise focused on publishing, media, consulting, and production aimed at Gen Zers. He has been featured in over 300 press articles and has received more than 30 awards, including the Digiday Publisher Award, Anthem Award, The Diana Award, British Citizen Youth Award, Top 100 Digital Leaders, Great British Young Entrepreneur, and Progress 1000: Most Influential Person.

Harry Pinnick-Gray

Harry Pinnick-Gray is a senior personal trainer at Equals Results in London.

Joey Levenson

Joey Levenson is a writer and editor with a wealth of experience across art and culture. This includes working on the editorial team for HERO Magazine and It's Nice That as well as freelance political and economic journalism for Tribune and broader culture journalism for The Face and Dazed. They have conducted countless interviews and have shared their expertise on aesthetic trends with the likes of Facebook, Adobe, and Squarespace.