Food and fashion collaborations are becoming popular across various sectors, offering a platform for creative expression and cultural exploration and allowing brands to create innovative experiences that resonate with consumers. But how can brands jump into this creative synergy of food and fashion?
Niti Dave is currently a social media manager who started her career as a fashion stylist assisting Bollywood stylists with commercials and personal styling. She currently works with a lifestyle brand, and the main objective of her job is to be aligned with Gen Z-specific marketing.
Aarav Sharma is a passionate streetwear and sneaker reseller. With an innate sense of style and love for hype culture, he is captivated by the unique designs, limited editions, and exclusivity of sought-after brands. Recognising the demand for hard-to-find pieces and the potential for profit, he delved into the world of streetwear reselling, determined to turn his passion into a full-fledged career.
Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.
From gender fluidity to body confidence, Gen Zers are shopping with luxury fashion brands that are more inclusive and represent their values. As this cohort shifts the way it engages with premium style, Dion Lee is staying relevant with forward-thinking and feel-good design.
Tokyo’s Nike x SOPH pop-up blurs football & fashion ahead of the Women's World Cup – pushing for more female participation. The event ties to broader trends of equality and inclusiveness in sports by reflecting growing efforts to acknowledge women's perspectives in male-dominated arenas.
Gen Zers are on a quest to capture life’s messy moments online. Favoring a ‘laissez-faire’ outlook from food to fashion, they want to see candid and chaotic content that eschews the entrenched culture of curation. But what’s behind this behavioral shift and how can brands show they understand it?
With a taste for originality, sustainability, and global flavours, Gen Zers’ food and drink choices reflect a more conscious and socially-driven approach to their diets than older cohorts. But how do they balance indulgence with health, particularly amid the cost of living crisis?