How is Gen Z rethinking food-based indulgence?
23 May 2023
How is Gen Z rethinking food-based indulgence?

With a taste for originality, sustainability, and global flavours, Gen Zers’ food and drink choices reflect a more conscious and socially-driven approach to their diets than older cohorts. But how do they balance indulgence with health, particularly amid the cost of living crisis?

Professor Sven Feurer

Professor Sven Feurer is a professor of marketing at the Bern University of Applied Science. Professor Feurer researches and teaches in marketing, specifically radical innovations, technology acceptance and use, and pricing.

Stu Davidoff

Before becoming the founder of Gigantic Candy, Stu Davidoff spent over a decade in the financial world, staring at little flashing numbers on big computer screens and trading scary complex securities while dreaming about his next snack. He was inspired to create Gigantic after eating a healthy lunch followed by a quite boring chocolate bar while listening to the Pixies.

Sameer Vaswani

Sameer Vaswani is the CEO and founder of Prodigy Snacks. He started Prodigy Snacks in 2020 looking to reinvent chocolate to be less damaging to our bodies and to the environment, taking on the issues of health, sustainability, and ethics.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.