Why are young Americans opting for pets over children?
10 Jul 2023
Why are young Americans opting for pets over children?

Gen Yers and Zers are having fewer children yet becoming pet owners at a higher rate. With fur families becoming the norm for career-oriented, cash-strapped, and climate-scared young adults, how can brands respond to shifting attitudes around human-animal companionship and wellbeing?

Dr. Taryn M. Graham

Dr. Taryn M. Graham is a researcher, speaker, and educator from Toronto, Canada. She holds degrees from Concordia University, the University of Waterloo, and the University of Calgary. Her research looks into the challenges and opportunities that cities face when it comes to sharing spaces with dogs.

Janine DeVault

Janine DeVault has worked as a pet industry content marketer since 2017. She is currently a content manager at StreetDog Marketing, where she works with a team of fellow pet lovers to develop impactful marketing strategies for pet businesses. She previously operated a celebrity dog-walking service in Malibu, California.

Steven Feldman

Steven Feldman is the president of the Human-Animal Bond Research Institute (HABRI). His mission is to advance the science that demonstrates the positive roles that pets and other animals play in the integrated health of individuals, families, and communities.

Jacqueline Salomé

Jacqueline Salomé is a freelance journalist and writer with a background in public policy and research. As a certified yes person, she loves chasing impulses and a good story. She covers arts, culture, gender, social justice and everything in between from her home in Vancouver, Canada.