Why is Greg Gutfeld so popular among Republicans?
REPORT
29 May 2023
Why is Greg Gutfeld so popular among Republicans?

A new crop of conservative comedians, commentators, and creators are finding audiences who feel alienated by mainstream media in a polarized America. What does their success say about how Republican and more right wing viewers want to be entertained?

Nick Marx

Nick Marx is an associate professor of media and visual culture in the department of communication studies at Colorado State University. He is editor with Matt Sienkiewicz of That’s Not Funny: How the Right Makes Comedy Work for Them.

Dave Lieberman

David Lieberman is an associate professor of professional practice in media management at the New School. He was previously the executive editor of Deadline.com, where he reported on media finance, public policy, and technology, and hosted a weekly podcast.

Josh Greenblatt

Josh Greenblatt is a writer and brand strategist based in Toronto. He is the former editor-in-chief of SHARP, a Canadian men’s magazine, and has bylines in Vogue, GQ, Dazed, Gawker, and more. He received his master’s degree in management of innovation from Goldsmiths, University of London, specializing in behavioural economics and marketing. Josh’s coursework involved real briefs from Flamingo and the UK government, and his thesis focused on the cultural resonance of the slow fashion movement among Gen Yers. After graduate school he worked in brand strategy and innovation agencies in London.