Horror and scary tales have long been intertwined with the history and cultural identity of humanity. In the modern moment, horror as a genre has been co-opted by Gen Z fans, many of whom enjoy the stimulation of frightening content and how it effectively communicates experiences of crisis.
Ben Ditto is a creative director and social media commenter, working with fashion and music clients and represented by Concrete Rep. LTD.
Karina Wilson is a writer and story consultant. She brings her unique experience and story skills to bear on developing screenplays and other intellectual property with Hollywood screenwriters, producers, and production entities, as well as UK universities. She's a specialist in the horror genre and leads a horror screenwriting lab for Stage32. She also features in the award-winning documentary The History of Metal and Horror.
Bee Beardsworth is a writer, photographer, and creative director based in London with a background in fashion, media, and art. She writes about fashion and beauty through a postmodern lens, with an underlying focus on feminism and queer theory. Beardsworth recently completed a degree in the history of art and visual culture, with a strong focus on femininity and queerness in modernity, internet culture and new media, occulture, and architecture.
Between a pandemic, social unrest, and political uncertainty, stress is abundant in everyday life. Yet while some people are escaping the reality of 2020 with light-hearted entertainment, others are indulging in fear-inducing films and TV. Why is horror proving so popular among critics and viewers?
A campaign for the Social Mobility Foundation highlights the class pay gap using the imagery of horror movies to dramatise the social stigma felt by working-class Britons. Popular culture has begun to reflect changing attitudes about class, and campaigns like this are reflecting this social unease.
The upcoming release of Winnie the Pooh: Blood and Honey marks the latest film in a growing number of children’s classics that have been repurposed for horror lovers. Banking on familiarity, the films are attracting moviegoers who are eager to see their childhood memories subverted.
HBO’s hit-show Euphoria is a coming-of-age teen drama that illuminates the experiences of Gen Zers as they navigate life. Exploring themes such as drug abuse, mental health, sexuality, and friendship, does this cultural touchpoint resonate through the characters’ fashion and beauty choices?