How are attitudes to thrifting changing in India?
12 Jan 2023
How are attitudes to thrifting changing in India?

The growing popularity of thrifting in India is seeing eco-conscious fashion become the new norm. People are increasingly recognising the need for mindful consumption via affordable sustainability as the cost of living crisis continues to bite – especially among younger generations.

Sana Khan

Sana Khan is the founder of Bombay Closet Cleanse, one of the first thrift shops in India founded in 2019. She’s an advocate for sustainable and circular fashion that is individualistic and hosts a mental health podcast raising awareness about the importance of therapy.

Amalia Souza

Amalia Souza is a small business owner running a thrift shop. Some of the business proceeds are donated to the charity Probably Paradise, an animal shelter NGO. She believes in making a home for the abandoned, discarded, or preloved, be it clothes or pets.

Pari Bajoria

Pari Bajoria is a trend forecaster, cultural strategist, editor, and writer, with a background in fashion and lifestyle. She uses her skills to analyse global markets and tap into human behaviour through cultural research and is passionate about helping businesses stay ahead of the curve by analysing key trends and translating them into actionable insights. She believes that understanding cultural forces and using trends to foster positive changes is of utmost importance.