How HNWIs are challenging luxury jewellers to diversify
REPORT
10 Jan 2023
How HNWIs are challenging luxury jewellers to diversify

From advertising campaigns to designs, luxury jewellery brands are adapting to a new generation of HNWI buyers interested in personalisation, sustainable values, and digital purchases. How can brands find diverse ways of increasing their appeal while at the same time being accountable?

Dominic Jones

Dominic ​​Jones is the creative director for The Royal Mint, where he’s been working to develop creative strategy and design identity for the jewellery line 886. He also helms his own namesake brand.

Leanne Elliott Young

Leanne Elliott Young is an industry lead, innovator, and highly sought-after commentator on the topics of fashion futures, digital innovations, inclusivity in tech, sustainability, fashion tech, and industry disruption. As the CEO and co-founder of the Institute of Digital Fashion, she works within strategic innovation for IRL x URL digital fashion creations and showcases. Young has spent 15 years inventing, incubating, and installing creative concepts for future-facing living and fusing the established with progressive, youth-centric points. Spearheading experiential marketing and strategy for Nike at the iconic Room 72, Young directed and rolled out experiences worldwide within the Global Entertainment and Marketing team.

Maria Doulton

Maria Doulton is editor-in-chief of The Jewellery Editor. Her work on jewellery also appears in the Financial Times, Intelligent Life, Telegraph Luxury, and Vanity Fair. As a recognised authority in her area, Doulton has acted as a design judge for the Las Vegas Couture Show and at Central Saint Martins in London.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.