While shifting away from wine, American Gen Yers and Zers are increasingly embracing the metaverse in their purchasing experiences. As the bulk of America’s wine-drinking population ages, how can brands apply Web3 technologies to revert wine’s fading popularity across the younger generations?
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Andrew Allison is the CEO and founder of Libation Labs, the parent company to Cuvée Collective, a digital wine ecosystem combining NFTs and the art of fine wine collecting for the digital age. Allison’s career spans over a decade working in the games industry and founding start-ups.
Joy Pathak, AKA Wizard of Soho, is a blockchain, crypto, NFTs, and Web3 expert. He’s also a former Wall Street trader. Alongside fourth-generation Napa winemaker Mario Sculatti, Pathak is the founder of Web3 winery Evinco Winery DAO.
Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.
