3 Jan 2023
How meme culture is engaging Gen Z in politics

As meme culture has blossomed online, so too has the political meme become a significant aspect of online political debate and a vehicle for irreverent reaction to political events. Looking at which memes are widely circulated or adapted helps to offer a ‘temperature check’ to gauge popular opinion.

Dr. Jamie Woodcock is a senior lecturer at the Open University. His research is inspired by workers' inquiry and focuses on labour, work, the gig economy, platforms, resistance, organising, and videogames. He's author of The Fight Against Platform Capitalism, The Gig Economy, and Marx at the Arcade.

Dr. Rosalynd Southern is senior lecturer in political communication at Liverpool University. She’s the co-author of By Any Memes Necessary? Small Political Acts, Incidental Exposure And Memes During The 2017 UK General Election and is currently researching reactions to the Partygate scandal on TikTok.

Alex King is a journalist and former staff writer at Huck, a youth culture magazine and website in London. Now based in Athens, he writes about creative subcultures, human rights and activism around the world.