How is inflation affecting everyday purchasing habits? Are brand experiences the new shared memories? How will Gen Z’s spending behaviours evolve? In this part of the 2023 Expert Outlook, we speak to three experts about how people are balancing necessities and their values while shopping.
Jacqui Parr has been working as a writer and editor across trade publishing and online news for the past 20 years, with a particular focus on the retail, grocery, and marketing industries. A professional and creative communicator, Jacqui works across all aspects of journalism and marketing, producing high-quality content and managing commercially successful publications and communication strategies across a wide range of industries and business sectors.
Nonita Kalra has three decades of media experience in print and television. From 2016 to 2020, she was the editor at Harper's Bazaar India. Prior to that (2000 to 2012), she was editor-in-chief of Elle India, where she spent 13 years at the helm. Nonita’s past consultancy work includes a special beauty project with Godrej Consumer Products building a new brand (2013). In 2015, she worked with the Fashion Design Council of India for two fashion weeks. She is also part of the style collective for the Natural Diamond Council, India, and advises boutique brands on communication and strategy.
Ibrahim is a futurist, retail strategist, designer, and author who trained at the Royal College of Art and Imperial College London. He's a board member of the UK Government's High Street Task Force and an advisory board member at the Centre for London think tank. Ibrahim’s understanding of peoples' relationship with brands and their engagement with physical and digital environments lies at the heart of his work. This understanding is built through deep insights into the future of consumerism and retail and their impact on our town centres. In 2022, he published his first book – Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces, and Reignite our Shopping Malls and Streets.
Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.
Now that lockdowns are a thing of the past, consumers are weighing up their options when it comes to having things delivered to their homes. They want brands to offer them more options when it comes to the services that are delivered to their doors, while also demanding greener modes of transport.
As costs rise for shoppers across America, many are making compromises, whether that’s by switching brands or avoiding certain items entirely. After diving into this behavior in our Sector Snapshot of Shopping, Canvas8 spoke to nine people to find out what sacrifices they’re making to cut costs.
What is the state of brand loyalty during the cost of living crisis? How are people building resale into their purchasing habits? Who are the shoppers seeking cost-effective eco-buys? How are brands creating innovative IRL retail experiences to elevate purchasing journeys?
John Lewis has long been synonymous with high-end products and big life celebrations. Yet amid a global cost of living crisis, the retailer is reinventing itself with its brand new pledge: ‘For all life’s moments’ – broadening its reach by tapping into current values that celebrate the everyday.