2023 Expert Outlook on Shopping
19 Dec 2022
2023 Expert Outlook on Shopping

How is inflation affecting everyday purchasing habits? Are brand experiences the new shared memories? How will Gen Z’s spending behaviours evolve? In this part of the 2023 Expert Outlook, we speak to three experts about how people are balancing necessities and their values while shopping.

Jacqui Parr

Jacqui Parr has been working as a writer and editor across trade publishing and online news for the past 20 years, with a particular focus on the retail, grocery, and marketing industries. A professional and creative communicator, Jacqui works across all aspects of journalism and marketing, producing high-quality content and managing commercially successful publications and communication strategies across a wide range of industries and business sectors.

Nonita Kalra

Nonita Kalra has three decades of media experience in print and television. From 2016 to 2020, she was the editor at Harper's Bazaar India. Prior to that (2000 to 2012), she was editor-in-chief of Elle India, where she spent 13 years at the helm. Nonita’s past consultancy work includes a special beauty project with Godrej Consumer Products building a new brand (2013). In 2015, she worked with the Fashion Design Council of India for two fashion weeks. She is also part of the style collective for the Natural Diamond Council, India, and advises boutique brands on communication and strategy.

Ibrahim Ibrahim

Ibrahim is a futurist, retail strategist, designer, and author who trained at the Royal College of Art and Imperial College London. He's a board member of the UK Government's High Street Task Force and an advisory board member at the Centre for London think tank. Ibrahim’s understanding of peoples' relationship with brands and their engagement with physical and digital environments lies at the heart of his work. This understanding is built through deep insights into the future of consumerism and retail and their impact on our town centres. In 2022, he published his first book – Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces, and Reignite our Shopping Malls and Streets.

Safa Arshadullah

Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.